Yocolorado

With a unique personality and a tight-knit team, YoColorado is all about traversing and ascending the traditional fashion landscape, balancing nostalgia and modernity with high-quality, aspirational designs. Each piece produced is meticulously crafted with attention to detail, reflecting the brand's commitment to celebrating a life lived outdoors, leveraging that same curiosity and wonder that inspired the founders when they started the company.

OUR APPROACH

For the YoColorado project, our approach focused on blending modern design aesthetics with cutting-edge functionality to elevate the brand's online presence. We began by revamping their outdated website, transforming it into a visually appealing and user-friendly platform that truly reflects the spirit of YoColorado. The site was upgraded to Shopify 2.0 to enhance scalability, flexibility, and overall performance.

By leveraging the powerful tools Shopify 2.0 offers, we streamlined the site’s navigation to improve the user experience, making it easier for customers to explore and purchase YoColorado apparel. Additionally, optimizing site speed was a priority, ensuring faster load times to reduce bounce rates and improve overall performance.

Throughout the process, we kept YoColorado’s brand identity at the forefront, ensuring the final result not only met but exceeded expectations. Our goal was to create a seamless, engaging, and high-performance online store that would help YoColorado stand out in the competitive apparel market.

VISUAL IDENTITY

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In terms of visual identity, we developed a fresh and vibrant color palette for YoColorado, carefully selecting five primary colors that align with the brand’s established standards. This new palette creates a bold yet cohesive aesthetic, enhancing the overall look and feel of the site.
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To capture the adventurous spirit of YoColorado, we incorporated striking, colorful imagery that effectively conveys the brand’s passion for outdoor exploration. These images embody the sense of adventure and freedom that YoColorado represents, creating an immersive experience for users as they navigate the site.

Neue Haas Grotesk Display Pro

For the typography, we chose Neue Haas Grotesk Display Pro as the primary font. This typeface was selected for its modern, clean, and versatile design, which perfectly aligns with YoColorado’s adventurous and contemporary brand identity.

Neue Haas Grotesk Display Pro offers excellent readability and a strong visual presence, making it ideal for both headlines and body text. Its timeless appeal and well-balanced proportions ensure that the typography enhances the overall user experience without overshadowing the brand's visual elements. This font selection brings a sophisticated yet approachable feel to the YoColorado site, reflecting the brand’s energetic and outdoor-focused ethos.

As our journey continues

we hope you’ll keep in touch with us and check in from time to time. We’re always working to put our best ideas into production and bring you some of the coolest and highest quality gear out there.

Our mission is to continue to learn, grow, and improve our product line to make sure when you buy and wear YoColorado, our standards are always met and your expectations are exceeded.

WEB DESIGN

For YoColorado’s website design, we focused on creating a seamless, visually engaging experience that aligns with the brand's adventurous spirit.

The homepage serves as an engaging introduction to YoColorado, with bold visuals and clear navigation. It emphasizes the brand’s outdoor ethos while offering easy access to key areas, such as featured products and collections.

Product page designed for clarity and ease of use, the product page showcases high-quality images, clear descriptions, and quick access to product details. The layout ensures a smooth shopping experience that guides customers to make informed purchasing decisions.

The mega menu enhances site navigation by organizing product categories, collections, and special offers in a user-friendly way. It helps visitors explore the site efficiently, without feeling overwhelmed.

Brand Support

Rebranding is a substantial project for any company. Once the new identity is established and the website is in development, there are many other assets to update: presentation templates, display ads, social media banners, email design and more.

Through our brand support services, we assisted the YoColorado team in rolling out their rebrand efficiently and successfully.

YOCOLORADO

OUR APPROACH

VISUAL IDENTITY

As our journey continues

WEB DESIGN

Brand Support

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